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| Wood Naturally Better - TDA at the forefront of new industry campaign |
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| Wednesday, 15 October 2008 00:00 |
 October 8th in Melbourne saw Forest & Wood Product Australia officially launch the new
Wood Naturally Better campaign on behalf of the Australian Timber industry. See the website at
www.naturallybetter.com.au.
Wood Naturally Better has been developed, in line with other world wide timber initiatives, to show how using timber can play a part in tackling climate change. The promotional programme is designed to target both professionals and consumers and will comprise of advertising and national activities to get the message out to the very broad Australian community. This campaign will run for the next 5 years and will, in this implementation stage, concentrate on the environmental benefits of wood. Wood stores carbon, a well known but little understood fact, which will be the focus of the early advertising material. All timber companies which engage in advertising or general marketing, such as web sites, yellow pages, buying directories or the like should consider incorporating the Wood Naturally Better focus into their own activities and TDA would welcome inquiries for resources or the scope to utilise logos and or the ads that have been developed. If you or your company have any ideas that may improve, compliment or expand the activities of the Wood Naturally Better campaign or you want access to the resources please contact us. |
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